Miami Fox

Husband and wife team Ann-Marie and Greg Doggett launch Lowestoft clothing brand

When lockdown came into force earlier this year, Lowestoft based Magnus PR owner Ann-Marie Doggett and husband Greg, Operations Manager, started putting plans in place to make their dream a reality, by creating their very own clothing brand named ‘Miami Fox Apparel’.

Ann-Marie said “I love 80s music, Florida, classic American cars, and fashion, so wanted to capture it all in a clothing brand. During lockdown, I lost practically all my clients. My business only started in 2018, so I was not entitled to the Self-Employed Grant scheme, I was at a loss. However not being one to be pulled down, I decided to give it a shot, starting with T-shirts. Greg wanted to come onboard as he could see the potential, so we set about creating the brand. Every detail was obsessed over; logos, materials, colours, fit and design. Once we were happy, we sent our sketches to Lowestoft-based Juiced Media to bring it to life”. 

The couple are passionate about putting Lowestoft and surrounding areas on the map. Greg added, “The designer, models, photographers and entire team we assembled are all local – we’ve created the exact look we wanted using 100% local talent!” 

The website went live in October with ordering online only. However, the duo is planning to stock their brand in local stores within a few months’ time, and then further afield. Ann-Marie added “We are really passionate about this and have worked incredibly hard over the last few months. We hope that people can see the work and dedication that has gone into this. We will be adding baseball caps, car stickers, pin badges and further T-shirt designs to our collection with further plans to evolve into children’s wear and gym wear. We want to create a brand that people really want to be a part of, to be a part of the adventure and excitement of Miami Fox Apparel.”

If you would like to be part of the Fox Family, follow them on Instagram and Facebook @miamifoxapparel or visit
www.miamifoxapparel.co.uk